This is a collective project initiated by the Innovation for Policy Foundation and the #i4Policy movement in partnership with UNESCO, and ENABEL
Bobi Wine and his team have been examples of leadership in communication, creativity, and in sharing their efforts for the collective good. They have openly licensed their hit song and music video, Corona Virus Alert!, to help spread information and solidarity. Bobi recorded a call to action, urging his "fellow artists and all creatives all over the world to join the #DontGoViral campaign".
Regime Music Societé, the global media & entertainment company, has also joined the team to work with their artists and networks to join the #DontGoViral movement. They have experience working with Quincy Jones, Lionel Richie,& Wycleaf Jean to produce the “We Are The World 25 To Haiti” collaboration. In their words, “music is the voice that tells us that the human race is greater than it knows”.